Keywords Research Tools for Webmasters
Keywords research tools
are those tools that help webmasters to find and analyze the right keywords for
their content. These keywords are the phrases which search engines employ to
locate and display relevant websites.
People type these keywords into the search box of search engine to find any topic of their interest. So, for any website to be located by the search engines it must have keywords related to the searches made by the people.
Also, the search engines display the websites in order of their importance (rank or authority) starting from the most relevant to the least. This means that those websites higher on the list have greater chance of being viewed by the people. As a result of this, webmasters try to know those keywords or phrases commonly searched by the people, so as to include them in their content.
They also attempt to
determine how competitive those keywords are before making their selection.
There are also tools that help webmasters to spy their competition websites in
order to take advantage of relevant information. Below is a list of 20 most
valuable keywords research tools for every webmaster.
1. Google
Keyword Planner for Adwords
Google keywords tool |
Google's native tool to search for keywords is one of the most used in the world, since it uses Google's own data directly, which allows it to offer quite precise search volumes .
Another interesting advantage is its
functionality to find ideas for keywords, based on a word,
phrase or domain. Also, you can filter by country, language, etc.
But it has a handicap, and that is that it
forces you to have at least one active campaign to be
able to consult accurate data. Otherwise it shows forks too wide.
Regardless of the tool you use to search for
keywords, a good idea may be to copy all the results and take them to Google's
Keyword Planner to obtain volumes that are closer to reality.
2. KW
Finder
Keywords research tool |
This is one of the best free alternatives to the Google Adwords Keyword Planner to search for your keywords.
Its operation is very simple and similar to
that of the Google tool. You enter keywords and it tells you how many approximate searches per
month there are for that word or phrase, in addition to giving you
other combinations of those words along with others that also have
searches.
That is, you can get ideas for keywords and
then know how many monthly searches each of them have, which is very useful
when you are out of ideas about where to start.
It also shows you the upward or downward search trend in
recent months for that and the other keywords, the difficulty to
position them based on the existing competition, the main sites that position
and compete for that keyword, etc.
Something very good is that they allow you
to download the keyword reports in CSV format for
excel. So you can incorporate it into your own SEO plans and make your
content plans.
In short, an excellent tool with intuitive
handling and zero cost .
3. Ubersuggest
Best keywords research tool |
It is a great tool useful for searching keyword recently introduced by Neil Patel. Its operation is similar to the previous one. You enter a keyword or phrase , decide what type of results format you prefer (websites, images, shopping, etc.), select a language and that's it.
Like the previous one, it is an ideal tool to
search for longtail keywords related to the word or phrase
entered. That is, longer and more specific word combinations with their
corresponding search numbers.
Like most free keywords research tools, the
tool does not give precise search volumes. For this it is advisable to
copy the combinations of words and take them to the Adwords Keyword Planner.
Apart from the latter, that is most common
among them, it is one of the best SEO tools to search for keywords, due to its
ease of use and the excellent way of presenting the data.
4. SeoStack Keyword
Tool
SEO keywords tool |
The particularity of this interesting SEO tool is that it is an extension for the browser, which makes it very comfortable to use since you always have it at hand.
The interface may seem a bit old, but it is
really easy to use and interpret, with everything you need to do a successful
keyword search. You have various criteria to filter the results. You can
get search data on Google, Youtube, Bing, Yahoo, Amazon and eBay, as well
as search by languages and countries and export in CSV format.
The search system is similar to Google's suggestions,
with suggestions based on a word entered and combinations based
on the initial letter of the long tail.
Actually, although it does not contribute much
compared to the previous ones in terms of its operation, it stands out for the
simplicity of its interface.
5. SpyFu
keywords Spy Tool |
An excellent tool for analysis of the keywords that your competitors use. And to find websites at the same level as yours so as to properly analyze your competition.
Its operation is simple: you enter the domain
you want and you get a huge amount of information about its
organic keywords, keyword matching with the competition, ranking
history, etc.
Apart from the above, you can know which are
your exclusive keywords that your competition does not work and
vice versa, the keywords that others work in a coincidental way but you still
do not, which is very useful information to start working new keywords in which
you had not repaired before.
In some things, it is reminiscent of more
powerful tools like Semrush. In addition, in payment plans it allows you
to generate fully personalized reports for your clients.
Another excellent option to carry out a complete
analysis of keywords and many SEO aspects that you can start to improve now.
6. Ninja Search Combination Tool
Keywords suggestion tool |
A curious and simple tool that allows you to make keyword combinations based on two groups of words that you can previously define.
Its usefulness is not in finding new keywords
from an entered term, but in creating all the possible combinations with the
words that interest you and then taking those combinations to tools such as the
Keyword Planner.
Another tool that performs a very similar
function is Mergewords.
7. Tiny Suggest
keywords suggestion tool |
Super
simple tool that takes a large part of its data from Google suggestions that
you can see at the bottom when you perform a search, although it also, as
indicated in its landing, collects information from previous user searches to
offer a richer result .
As other tools do, Tiny Suggest allows you to
select the language to perform the search. It is a simple and effective tool that does
its job well.
8. Keyword Eye
Keywords research tool |
Another tool to search for keywords on Google,
YouTube and Amazon , and also to spy on the competition . In
addition, it includes a search engine for the most common questions that people
ask in their searches, which will give you a fairly approximate idea about
search patterns in each niche, which is super useful to find new ideas for
keywords.
Excellent to be able to discover, for example,
which keywords are the most searched for on YouTube, and plan an SEO strategy
within the video platform, something more and more interesting for brands and
companies that want to gain visibility.
You can also see how the competition
ranks for the keywords that you are trying to position. In this
way, you can analyze their strategies and get ideas to apply in your own
strategy.
A lot of information in a free plan that you
can expand to paid plans to have more features. Without a doubt this is
another great SEO application.
9. SEO Book Keyword Tool
Seo Book Keywords tool |
Seo Book is a simple SEO tool that is used to
calculate the density of the keywords you use on your website.
That is, you pass a check to your site and you
get the words that appear the most times in your content, as well as the
percentage of appearances compared to the total, that is, its density.
In this way, you can assess if you are
including keywords with sufficient density (I recommend between 0.5-1.5% per
URL) or if, on the contrary, you are going overboard, that is, if you are
over-optimizing your content, which not good for SEO.
Another very cool detail: it allows you to
analyze if you are making typographical errors when writing your keywords so
that you can correct them. You can also find suggestions for potential
linkers that use similar keywords to boost your link building by automatically
generated robots.txt, compare keyword listings, etc.
Keywords tool Soolve |
Soovle is a very interesting tool that gives you ideas for keywords and directly allows you to consult the results pages of the main search engines.
You simply have to write a word or phrase in
the central field and then the different combinations appear for each of the
search engines, and then you can click directly to see their results in each
search engine. It is simple, fast and very useful to analyze keywords and
competition in different niches.
11. Long Tail Pro
LongTail Pro Keywords tool |
Long Tail Pro is a keyword search tool that
allows you to find interesting keywords for
your niche and also offers you information about their degree of competitiveness. As
its name suggests, it specializes in more specific long-tail search
expression.
In addition, when entering your domain, it
informs you about the level of difficulty to which you should
aspire according to your current relevance. And not only this, it also
gives you information on inbound links, indexing
status , profitability of keywords, Adwords data ,
etc.
It is a simple to use tool that offers at the
same time a large amount of useful information for your SEO plan.
12. SECockpit
SECockpit keywords tool |
SECockpit is an SEO tool that allows you to
carry out advanced Keyword Research. Not only do you have
suggestions for keywords and approximate search volumes, but it also allows
advanced filtering based on various criteria.
For each keyword you can analyze which are the
main competitors that are positioning at the top of the
ranking and what are their strengths and weaknesses to try to overcome them.
In addition, in the more advanced plans it
works as an integral SEO tool, which allows you to analyze
links and make all kinds of recommended improvements step by step. It is another great option to carry out a
more advanced SEO analysis of your website.
13. Seed Keywords
Seed Keywords tool |
Another excellent keyword search tool based on
a great idea: it allows you to create a search need context and then ask
for feedback from a group of people you define to tell you how
they would search.
For example, you create a search scenario based
on the need to fix a computer. Then you send this question to your
contacts so that each of them can write how they would do the search if they
have this need.
Once the data is obtained, it shows you a table
of results from which you can obtain very valuable ideas. In
addition, it allows you to directly launch the search on Google to analyze who
and what content are ranking first.
The main value of this tool is that you can
find keywords without being conditioned by your preconceptions. Sometimes
you think that you know your niche very well and that you should focus on one
or another base word, which can lead you to error.
In this case, there is not so much subjective
conditioner since you do not introduce any initial word from which to obtain
suggestions, but rather you define a need and obtain real and spontaneous
search patterns. Of course, the larger the sample of users, the more
refined the results will be.
14. Term Explorer
Term Explorer Keywords tool |
The great advantage of Term Explorer is its
huge database full of information on keywords and search
expressions. This allows you to perform advanced searches that you can
also filter based on various criteria such as pay per click, competition,
search volume, etc.
It is a tool quite similar to the Adwords
Keyword Planner, with the addition that it offers extended information on competitors,
rankings, difficulty, etc. It even analyzes the way the keywords
work for the different competitors within their pages.
In addition, you can filter irrelevant terms, export
all the data in a CSV, analyze the authority of the domains that compete for
keywords, etc.
The speed with which it is able to handle such
a large amount of information to offer you results quickly is surprising, as
well as the intuitive way in which it serves you the data. What an
excellent SEO tool!.
15. Keyword Tool Dominator
keywords dominator tool |
It is a tool to search for keywords that allows
you to extract keywords not only from Google but also directly from Amazon,
Youtube, Bing or eBay , which can be very interesting for certain
positioning strategies.
The main value of the tool is that it is based
on the long-tail suggestions of search engines, with
which you can obtain very precise keywords for your positioning
objectives.
In addition, it is an application that works in
a very fast and fluid way.
16. Hit Tail
Hit Tail keywords tool |
Hit Tail is an ideal tool to find longtail search
expressions (more extensive or specific) and obtain their search volumes
to focus on the ones that interest you the most.
Also, if you upgrade your account, it shows you
the number of URLs that are currently indexed in
Google for each of these search expressions, so that you can make an approximate
calculation of the number of competitors you have at the time of decide on one
or another keyword.
Another interesting aspect of the tool is
the My hot Keywords functionality , which analyzes your site
and makes a list of keywords that are poorly optimized (obtaining the data
directly from your Search Console) so that you can improve your positioning and
gain traffic.
It also offers a useful application
called SEO Checker in which you enter your URL and your target
keyword and perform an audit of your site indicating how that keyword is
working and detecting possible problems.
In addition, in the To Do section, it
gives you a checklist of things that you should start solving now to improve
your SEO. Another great SEO tool, powerful and useful, ideal for carrying out
complete analyzes of your website.
17. WordTracker
word tracker keywords tool |
A powerful SEO tool specialized in searching
for longtail keywords, that is, not just generic keywords but
more specific and extensive search expressions. Also, you get search data
from different platforms like Google, Youtube, and Amazon.
If we compare it with the Adwords Keyword
Planner, Wordtracker offers many more keywords for each term entered, since
instead of grouping you by sets of keywords it gives you all the results
separately.
The free plan allows you to search only for the
United States, but by upgrading your plan you can analyze searches in other
countries.
18. KeywordSpy
keywords spy tool |
KeywordSpy is an SEO tool specialized in spying
on which keywords the competition uses to be able to use
them in your project and try to position and compete on those keywords, or
simply to analyze the positioning strategy they use.
It allows you to analyze by specific domains,
keywords and specific URLs. Also, you can get copy ideas for your
ads. An tool with an outdated interface but with great potentials for
finding useful information for your keywords.
19. Hypersuggest
Keywords suggestion tool |
With this SEO tool you can find many suggestions for
your long-tail keywords, that is, more specific search expressions that include
more specific terms, specifically for Google, YouTube and Google Shopping.
In addition, you can do reverse and combined
searches, as well as find suggestions for search patterns based on questions:
what, how, who, etc.
Once you get the suggestions for keywords you
can filter by keywords for Google, Youtube or Google Shopping. Is a
simple and super useful tool as well as intuitive.
20. Can I Rank
Can I Rank Keywords Tool |
Can I Rank is a fairly complete SEO tool that
not only serves to carry out keyword research, but also analyzes the general
state of your website and creates a super useful list of actions to
take to improve the positioning of your content.
The tool tells you the keywords in which
your competition ranks and which keywords are the
potentially most profitable keywords for your site.
To offer you results, Can I Rank consults a
database based on searches of more than two years, which gives it great
precision to find keywords and assess their possible profitability.
Regarding the recommended actions from the
initial analysis, the application offers you the information in a clear and
well structured way, which facilitates the execution of these tasks. It is
Great SEO tool.
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